The most widely known piece of research into subliminal messaging comes from James McDonald Vicary in 1957.
Vicary wasn’t a social scientist or a psychologist researcher, he was a market researcher involved with advertising and branding, so he wanted to take his research out of the lab and into the real world
The study is perhaps most famous as it was one of the first of its kind – a large scale investigation into the power of subliminal messages conducted on the public, but also because of the alarming results. Continue reading »